Stop guessing. Start understanding.

Confused about publishing? Unsure why your book isn’t selling? Publishing doesn’t have to feel overwhelming.
Publishing Decoded breaks down the basics of publishing and book marketing so you can stop guessing and start making informed decisions.

According to WordsRated, 90% of self-published books sell fewer than 100 copies in their lifetime. The average number sold is often cited around ~250 copies per self-published title.

These figures aren’t meant to discourage — they set a benchmark: most books sell modestly unless they get clear positioning, targeted marketing, and ongoing visibility. In other words, success is rarely accidental. This context makes it easier to focus effort where it has the biggest impact — exactly what I want to help authors do.